I took advantage of the Walgreens BOGO 1/2 off SheaMoisture sale a couple weeks ago and got my order last Tuesday. So this past Saturday, I had a date with SM products. I've owned a few of their products since April when I cut my locs, but never really did an actual review. Many other bloggers have been speaking about their products since last year, so I'm late, but here's my take.
I own and love their Raw Shea Moisture Retention shampoo, it leaves my hair feeling so soft. But I decided to use their African Black Soap Deep Cleansing Shampoo this time because my scalp felt itchy...and plus I had just bought it from Target last week with the $1 off coupon :D This line smells so good, the plantain in it gives it a banana scent. It definitely left my hair squeaky feeling, so much so that I actually was afraid it would get tangled! I'm not complaining though seeing as this is what clarifying and deep cleaning shampoos are supposed to do.
I took out the excess water from my hair and applied their Raw Shea Deep Treatment Masque (new purchase) and sat under my hair steamer for about 30 mins. A lot of naturals rave about this masque, and rightly so, it feels great in the hair. Good slip and I was able to detangle well with it. This particular line has a very strong scent because of the frankincense & myrrh so it should not be compared with their Coconut & Hibiscus line...or any of the others actually. When I rinsed, I then applied their Raw Shea Restorative Conditioner (new purchase) and rinsed out. This also felt nice on the hair and I was able to detangle with no problems. My hair was soft and manageable after. Sidenote: I love the pump on their conditioners. Makes it so much easier.
I then used the ABS Dandruff & Dry Scalp Elixir on my, you guessed it, scalp. I've had this for a while now and like it. It instantly relieves itchiness for me.
As a leave-in, I used their Yucca & Aloe Thickening Growth Milk and worked it into my hair. I LOVE the smell of this!! I'm still trying to figure out if it makes my hair thicker though, all I know is my hair feels nice and smooth once applied.
As a styler I used their Coconut & Hibiscus Curl Enhancing Smoothie and also worked it in by finger combing. Then I put their Hold & Shine mist in and finished with their Raw Shea Reconstructive Elixir. This Elixir is a new purchase for me after only using my cousin's once the week before. It's great!! It gives my hair the best shine and sometimes I want shine from a spray bottle rather than a squeeze bottle, especially for wash-n-go's where I don't necessarily want to mess up my curls ;)
I let my hair air dry instead of diffusing it since I wasn't in a rush and the outcome was shiny, healthy looking hair. Thumbs up!
I must say, I was a little afraid that I would have too many fragrances in my hair since each of their lines have such strong, distinct scents. But they worked well together and even now it still smells great.
Here is whether I plan on repurchasing or not:
Raw Shea Butter Line
Moisture Retention shampoo- LOVE, repurchase.
Restorative Conditioner (new)- Not sure yet if it needs to be a repurchase since a lot of cheap drugstore conditioners also produce the same soft hair.
Deep Treatment Masque (new)- Repurchase.
Reconstructive Elixir (new)- LOVE, repurchase.
I have the complete line.
Coconut & Hibiscus Curl Line
Curl & Shine Shampoo- I have a trial size, it's good, but doesn't need to be a repurchase.
Curl Enhancing Smoothie- Repurchase, good for twist-outs and wng's.
Hold & Shine Mist- I like, but I'm thinking it's more because I love the smell and not because it's doing anything extraordinary. It's a good curl reviver, but so are a lot of other products.
I don't have the Curl & Style Milk, but will get it sometime. I keep meaning to. The Souffle is still not available in New York City, but when it is, I plan to get it.
African Black Soap Line
Deep Cleansing Shampoo (new)- I'm not sure if I need to repurchase this since I can get lower costing "clarifying" shampoos that leave my hair feeling the same squeaky way.
Purification Masque (new)- Got it yesterday so I haven't tried it yet. But I have heard it's great for co-washing.
Dandruff and Dry Scalp Elixir- I'll keep buying this one.
I don't have the conditioner, not sure if I need to try it.
Yucca & Baobab Line
Volumizing Conditioner- Doesn't have to be a repurchase.
Thickening Growth Milk- Not sure if this will be a repurchase, the bottle is kind of small and I'm not sure it's any better than other hair milks. It does have biotin though...let's just say I'm on the fence about it being a repurchase or not.
Anti-Breakage Masque- Good, but doesn't have to be a repurchase.
Don't have the shampoo, not in a big rush to get it.
The summary: Because they don't really have instructions/directions on their labels, some people are left confused, but I think it's because they're basically saying, "Use it how you want!" A little direction can't hurt though, I mean the most basic of products have instructions on how to use it. I also think the bottles of their milks in the line should be the same size as the shampoos and conditioners especially since they are the same price (for less). Other than the "likes" I've spoken about above and below, I also like that their products are rich and thick and not watered down like some products can be.
All in all, SheaMoisture is a good quality, natural hair line that is not costly and is readily available at Target, Walgreens and Duane Reade. Something I value because I hate paying for shipping :D When I'm done using up all the other products I've bought and been experimenting with since April, SM will definitely be a staple for me. I've mentioned it before, I don't need to spend $20-$30 on a deep treatment if I don't have to ;)